ouidad, the queen of curl, is an internationally renowned stylist, salon owner, author and global educator.

The pioneer of the curly hair industry, Ouidad opened the first salon in the country catering exclusively to curly hair in 1984. Since then her trademarked cutting and styling techniques and line of award-winning curl optimizing products, have changed the lives of curly and wavy-haired people everywhere.

Sought out by editors and peers for her extensive knowledge, Ouidad seeks to empower both stylists and people with curls through education, understanding and specialized knowledge.